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How Customer Onboarding Helps Boost Customer Success?

Afshin Mehrabani

Afshin Mehrabani

Author of Intro.js

If we have to understand customer onboarding in simple terms, when you introduce the customer to your products or your services, i.e., you bring them onboard your company or organization. It has many benefits, but most importantly, it boosts the customer's success, i.e., a customer gets their desired outcome through your products or services.

In this article, we shall explore how onboarding helps achieve that.

Ways Customer Onboarding helps boost Customer Success#

Customer onboarding will help your customer achieve success in many ways, both directly and indirectly. We have listed a few ways it does so for a clearer picture. They are as follows:

They get a walkthrough of your services#

When you bring your customers onboard, they get to see your products and services' details and inner workings.

  • This walkthrough makes things a lot easier for them and leads to many other benefits that will be discussed below.
  • However, most of all, they get to know that if they will receive their "success" through you, and then buy your services or products accordingly.

That makes things easier for both the seller and the customer.

They will know when and where to use your products/services#

An organization may have multiple kinds of services and various types of products.

  • Considering that, it may be quite challenging for the customer to understand what to do at first.
  • If they have to use a service, they may not understand its scope and the extent to which they will need them.

The same goes for the products. This confusion can lead to a lot of losses.

With customer onboarding, however, the customer will be aware of these things well and may use them in the most effective and feasible manner.

It gives them confidence concerning their purpose#

If customers are looking for your services, it usually serves a greater purpose.

  • Reaching that purpose is what defines their success.
  • When you apply the strategy of customer onboarding, customers gain more confidence and faith, since this sees themselves approaching their goal at a faster rate.

This confidence boost is a big thing in itself since it diminishes the probability of customer failure to several degrees. You can make long term clients by communicating well and building the trust.

More people get to benefit from your products/services.#

After one customer achieves customer success through you, they will be more likely to spread the words of your products and services out to those people that are facing similar problems. It will bring an influx of clients to you, which will boost your profits and increase the customer success rate. You will get a long term recognition which will be key to build a good reputation.

Final Thoughts#

As you have seen, customer onboarding is a very effective business strategy that can be employed by all kinds of businesses. Once the customer gets a walkthrough of your business, they are better able to make sure of your products or services, which significantly increases customer success. However, this will only bring those customers that find your services or products useful.

Best Tools for Startup Growth Hackers in 2021

Afshin Mehrabani

Afshin Mehrabani

Author of Intro.js

What makes a startup fail in most cases soon after it commences? The answer is not making its presence known in the required amount of time. That's when growth hacking comes into the picture. Growth hacking has been around for over a decade now. You can call it a branch or type of marketing in one way, but there is one difference between mainstream digital marketing and growth hacking. The focus of growth hacking is simply growth. It does not focus on selling a single product like marketing does at a time. Growth hacking is supposed to be all about creative tactics and carrying out well-thought-out strategies.

Thanks to the digital age, not only do we have growth hacking, but we also have tools to make it easy. These tools are designed to boost sales and help you execute your growth hacking strategies. If you're looking to get your hands on some growth hacking tools that would get your startup's name out there, then this article is for you. Here we bring you a list of the best tools for startup growth hackers.

1. Artboard Studio#

Artboardstudio.com is the first tool on our list. It helps you showcase your products and services through dozens of visually pleasing templates. The best part is that it lets you design everything right from your browser. So, you don't have to download any other software or plugins to get the job done. Artboard studio lets you get your hands on designed templates of mockups and also allows you to design your own. You can also link your artboard studio account directly with other platforms such as Google Drive or Facebook to make sharing easier.

2. Survey Monkey#

Surveymonkey.com is one of the most popular tools designed to help you create online surveys. These surveys are undoubtedly a great way to connect with your target audience and get their feedback. You can access survey templates through this tool and create surveys to get some answers from your valued prospects. Survey monkey also assists you with best practices in creating surveys in case you're a newbie. Access sample questions are written by experts that would give you a brief idea of customer feedback.

3. User Testing#

Usertesting.com is used by large corporations all over the world due to its innovative features. This tool allows you to connect with users and get reviews of products or services. You can set a custom audience and reach out to your targeted individuals then communicate with them. Usertesting gives you the fastest insights and lets you know where you got it wrong. You can experiment again and again with Usertesting till you get that desired positive feedback from customers. Remember, your customer experience plays a major role in your startup!

4. Google Analytics#

The number one tool for analytics is none other than Google Analytics. Designed entirely for the purpose of carrying out performance calculations, Google Analytics gives you control over all of your insights in one place. The best part about this AI tool is that it's completely free. You can easily analyze your strategies and see which move is performing the best through this tool.

5. Feedier#

Feedier is a tool made for you to get feedback from your customers in a "fun" way. That's right. Feedier allows users to give their feedback through a video-game-like interface, which makes this experience engaging for them. You can get in touch with your customers straight up through their email. Once the feedback is processed, Feedier gives you a thorough result of your customer insights. The best part, however, is that customers love Feedier due to its unique way of acquiring feedback.